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Download full textSims, Judy R.; Giordano, Joseph – 1993
A research study assessed the amount of front page newspaper coverage allotted to "character/competence/image" issues versus "platform/political" issues in the 1992 presidential campaign. Using textual analysis, methodology of content analysis, researchers coded the front page of the following 5 newspapers between August 1 and…
Descriptors: Agenda Setting, Content Analysis, Higher Education, Journalism Research
