Based on recommendations of a District Attendance Task Force, in 1980 the Ganado School District (a Navajo Reservation District) formulated an Attendance Improvement Plan which decreased the primary school's absentee rate 37% over previous years and which dramatically increased Friday attendance. The primary school targeted "high risk" chronic non-attenders and interviewed those students and their parents to determine their perception of the relative importance of attending school and to establish goals and methods that would lead to increased student attendance. To ensure that all students were enrolled, a committee of students, staff, and teachers was formed. The committee developed, instituted, and monitored an incentive program that recognized individuals and/or a class for outstanding attendance. Rewards consisted of free books for perfect individual attendance in a grading quarter and of movies and/or parties for the class with the best monthly attendance. To improve Friday attendance, the class with the highest weekly attendance was allowed to raise the flag the following week. Data indicated that the processes used were valid for increasing attendance. (CM)