Due to their increasing complexity, modern organizations require more effective integrating mechanisms. The conference, which can be a very positive thing for an organization as it provides rewards for members while performing a crucial communication function for the whole, is one possible mechanism. Communication is not only an inherent part of the integration process; it is, in fact, the primary means by which integration is achieved. To be successful, a conference must have clearly defined goals and an organizational climate that encourages participation. Similarly, conferees must have enough background in common to ensure a minimal level of understanding, as well as a willingness to work toward attaining conference goals. A successful conference increases understanding, agreement, and interaction among conferees, and thus more effective integration. Increased integration, in turn, heightens coordination and control, assists in maintaining organizational cultures, and facilitates the flow of information within the organization. (RBW)