ERIC Number: ED224599
Record Type: Non-Journal
Publication Date: 1982
Advertising Directed at Children: Endorsements in Advertising. Reports by the Committee on Consumer Policy.
Organisation for Economic Cooperation and Development, Paris (France).
In the framework of its activities concerning marketing practices, the Committee on Consumer Policy, Organization for Economic Co-operation and Development, has examined the subjects of advertising directed at children and endorsements in advertising. These subjects raise common problems in member countries and result in a variety of responses. The report on advertising directed at children is based on a questionnaire to which 19 member countries responded; the report on endorsements in advertising has been drawn up on the basis of information received from 16 member countries. Both reports examine the various methods of advertising employed, the major areas of concern, and the existing regulatory frameworks and voluntary arrangements. Both also suggest a number of policy solutions for consideration by member countries. Appendices to the first study report results of a survey on advertising directed toward children in Japan and results of a recent study in Sweden on toy packaging. (Author/RH)
Descriptors: Advertising, Children, Codes of Ethics, Comprehension, Consumer Protection, Foreign Countries, Health, Legislation, Mass Media, Nutrition, Parent Child Relationship, Questionnaires, Safety
OECD Publications and Information Center, Suite 1207, 1750 Pennsylvania Avenue, N.W., Washington, DC 20006-4582 ($6.00; shipping free on pre-paid orders).
Publication Type: Reports - Research; Opinion Papers
Education Level: N/A
Authoring Institution: Organisation for Economic Cooperation and Development, Paris (France).