Network externalities or alternatively termed network effects are pervasive in computer software markets. While software vendors consider pricing strategies, they must also take into account the impact of network externalities on their sales. My main interest in this research is to describe a firm's strategies and behaviors in the presence of…

Digital piracy is a problem that may never disappear from society. Through readily available resources such as those found in a university, students will always have access to illegal goods. While piracy is a global phenomenon, an institution's resources combined with the typical college student's lack of funds makes it more lucrative. Students…

A study using 454 respondents recruited through SurveyMonkey were used to quantitatively test whether age or ethical position is better able to predict purchasing rates for digital music acquisition. The respondents had an age range from 18 to 80 and lived in the United States. The sample had a diverse and representative geographic and economic…

This dissertation consists of three essays that examine, in three specific contexts, issues related to pricing of information goods and services. As the ability to measure technology resource usage gets easier with increased connectivity, the question whether a technology resource should be priced by the amount of the resource used or by the…