This book is a call to those within higher education to remain clear and consistent about the core values--service, truth, freedom, equality, individuation, justice, and community--that play a critical role in American society. It provides suggestions to help administrators and faculty to incorporate these values into their own practice and transmit them to their students and the community at large. The book is divided into three parts. Part 1 discusses essential academic values and their relationship to scholarship and democracy; it addresses altruism, the value of truth, freedom, equality, human dignity, justice, and community and empowerment. Part 2 examines challenges to these values including capitalism, spirituality, aesthetics, and changing times. Part 3 suggests ways to advance positive values by building an identity based on values, and by using values with integrity. (Contains 250 references and a name index.) (CH)