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| Benoit, William L. | 1 |
| Czerwinski, Anne | 1 |
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Peer reviewedBenoit, William L.; Czerwinski, Anne – Business Communication Quarterly, 1997
Applies the theory of image restoration to a case study of USAir's response to media coverage of a 1994 crash. Argues that introducing such case studies in the classroom helps students to understand the basic tenets of persuasion in the highly charged context of repairing a corporate reputation after an attack. (SR)
Descriptors: Business Communication, Case Studies, Crisis Management, Discourse Analysis
