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Non-Western Business Interactions: Making Use of the "Communal" Sphere.
Fadiman, Jeffrey A. – 1987
A dimension of intercultural business communication often hidden from Americans is the communal aspect. It is most pronounced in Third World nations in which aspects of both commerce and communication are based on earlier communal traditions, reflecting values of which Americans may be unaware. Individuals strive to advance not only their private…
Descriptors: Arabs, Business Administration Education, Business Communication, Comparative Analysis