ERIC Number: EJ271486
Record Type: Journal
Publication Date: 1982
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Money by Mail.
Lehtinen, Toni L.
CASE Currents, v8 n9 p27-32 Nov-Dec 1982
Fund-raising mailing must be well conceived and executed in order to hold its own against competing charitable organizations as well as commercial firms offering sweepstake prizes. An appeal letter is seen as the most important piece in any direct-mail effort. (MLW)
Descriptors: Alumni, Donors, Fund Raising, Higher Education, Letters (Correspondence), Private Financial Support
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
