This paper discusses findings from online surveys completed by parents of 0-3-year-old children in Norway, Portugal and Japan concerning their young children's use of touchscreen technology. The study investigated parental practices, views and perspectives related to children's digital practices and explored these in relation to wider cultural discourses around early childhood in the participant countries. The study adopted Bronfenbrenner's ecological systems theory to inform the questionnaire and interpretative data analysis of how parents' views and experiences are influenced by a wide range of social, cultural and personal factors. The findings demonstrate some coherence between beliefs among parents regarding very young children's use of touchscreen technologies and their place in the children's home lives. Quantitative and qualitative results highlight that the respondents from all countries expressed the need for further guidance regarding technology use, and better communication with early education and care centres. The study findings are discussed in relation to the reported uses of touchscreen technologies in the three different cultural contexts, parents' views on the benefits and/or disadvantages of children's touchscreen technology use, and the potential influences of dominant cultural discourses on parents' perceptions, views and practices.