This paper will outline the process and discussions undertaken at the University of Denver's University Libraries to implement a lending service providing video game consoles. Faculty and staff at the University Libraries decided to pursue the new lending service, though not a traditional library offering, to support the needs of a video game design curriculum in the university's Emergent Digital Practices program. By rethinking the role and scope of the library collection, the library met the demonstrated needs of an emerging program and reinforced its usefulness to the campus community.