Recently, business education programs have experienced a decline in enrollment and an increase in attrition. To understand these issues and recommend solutions, the learning styles of 503 first-year business majors at an urban community college were examined. The results demonstrated that: (a) 94% of the participants were analytic learners; (b) age correlated positively with grade point average; c) significant gender differences were exhibited for the elements of visual/text, temperature, evening preference, and conformity; and (d) significant geographic origin differences emerged for the learning-style elements of visual/picture, verbal/kinesthetic, tactual/kinesthetic, analytic/global, structure, sound, small group, and late morning/early afternoon. (Contains 6 tables.)