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ERIC Number: ED154742
Record Type: RIE
Publication Date: 1978-May
Pages: 17
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Developing and Implementing a Marketing Strategy for College Recruiting and Admissions.
Johnson, Mark D.; Gilmour, Joseph E.
Analyzed is the development of marketing strategies at two major universities that have been successful in reversing enrollment declines that they experienced in the early 1970's. First, the organizational context of recruiting and admissions is examined, and the major phases of the admissions calendar are reviewed. Then the application of marketing research is examined, and the basic elements of marketing strategy are discussed. Some conclusions are reached and expressed. (MSE)
Descriptors: Case Studies, College Admission, Declining Enrollment, Educational Demand, Enrollment Influences, Higher Education, Marketing, School Schedules, Student Recruitment, Universities
Publication Type: Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Note: Paper presented at the Association for Institutional Research Annual Forum (May 1978)