This is a common response from educators confronted with the notion of advocating for educational technology funding. But, in a time when U.S. funding for Ed Tech is in danger of being cut from the budget, ISTE believes that all of its members, and in fact, all U.S. educators, must become advocates for our common cause. "Effective advocacy from people close to the classroom makes a huge difference," says ISTE president and New Mexico's Deputy Cabinet Secretary of Education Kurt Steinhaus. And, a driving goal for ISTE's Director of Government Affairs Hilary Goldmann is to help educators understand "how important it is for individuals to have their voices heard." But how does the average tech coordinator, teacher, media specialist, or even administrator take the case for educational technology to a higher level? The author describes ISTE?s Advocacy Toolkit and the Ed Tech Action Network (ETAN), as easy steps one can take to advocate at any level and for any cause. (Contains a list of 12 resources.)