The purpose of the President's Advisory Council at Ramapo College of New Jersey is discussed by the college's president. The Council consists of a small group of experienced executives who discuss with the president strategic issues inherent in managing a sizeable enterprise. The four members of the Council are a marketing expert, a strategic planner, a financial analyst, and a quantitatively-oriented senior executive. The Council meets quarterly, reviews materials sent in advance, and advises the president on how to approach the issues. Issues presented to the Council concerned the college's financial plans and budget and the college's land holdings and opportunities for turning land into sources of revenue without selling the land and without committing it for undesirable purposes. Future topics will include the uses of technology and marketing. The President's Advisory Council is a way to borrow a model from industry to assist the college in implementing its plan. (SW)