Beginning as a pilot study in the spring of 1973, this analysis developed into a full study whose purpose was to determine how much of a financial subsidy the institutions of higher education do provide to the professional touring performing arts. The magnitude of expenditures as well as a measure of subsidies provided by sponsoring institutions is revealed. Data gathered from a questionnaire survey of ACUCAA member campuses during the year July 1, 1972 to June 30, 1974 focused on these art forms: symphony, chamber music, ballet, theatre, vocal recitals, instrumental recitals, contemporary dance, and opera and choral programs. Such programs as rock groups, big name entertainers, folk and jazz presentations were excluded. Three areas of interest were defined: direct program costs, indirect program costs, and income. Results of colleges and universities are a substantial part of the total market for the classical, touring performing arts. It is shown that 2597 performances were presented on 194 campuses, for an average of 13.39 performances per campus. Recommendations are made for increasing support. (LBH)