The purpose of this research is to evaluate the use of interactive educational technologies as a factor in the development of university students' characteristics with student views. The study group of the research included 25 students studying at various universities in Almaty, Kazakhstan, in the 2021-2022 academic year. This research was designed in accordance with the phenomenological method, one of the qualitative research methods. Research data were collected through a semistructured interview form created by the researchers. As a result, it has been revealed that university students tend to use interactive educational technologies. Students stated the positive effects of interactive educational technologies on improving their characteristics and in terms of learning skills, technology skills, cognitive skills, self-skills and social skills. In addition, university students stated unwillingness to learn, technology addiction and cognitive difficulties as the negative effects of interactive educational technologies on student characteristics. In universities, activities should be carried out to improve the level of students' use of interactive educational technologies.