This paper presents the first systematic investigation into the search engine optimization practices of major contract cheating websites in the United States. From a business perspective, visibility in organic search engine results is considered one of the top client recruitment tools. The current understanding of student recruitment strategies by…

In this digital age, there is an abundance of online educational materials in public and proprietary platforms. To allow effective retrieval of educational resources, it is a necessity to build keyword-based search engines over these collections. In modern Web search engines, high-quality rankings are obtained by applying machine learning…

This article analyses the advertisements inserted in search engines of Spanish academic services websites in 2018 and 2019. Content analysis of these advertisements, conducted through the use of Semrush (Search Engine Optimization SEO and Search Engine Marketing SEM audit platform), shows that a large number of platforms offer to write academic…

Knowledge of collocations is essential for English academic writing. However, there are few academic collocation referencing tools available and there is a pressing need to develop more. In this paper, we will introduce the ACOP (Academic Collocations and Phrases Search Engine), a newly developed corpus-based tool to search large academic corpora.…

Search engine optimization (SEO), or the set of practices involved in attaining a high ranking in search engine results, is a web writing skill that requires more attention in business communication pedagogy, because SEO helps businesses attract customers. This article presents the results of interviews with seven SEO experts on SEO best practices…

The information available online is mostly present in an unstructured form and search engines are indispensable tools especially in higher education organizations for obtaining information from the Internet. Various search engines were developed to help learners to retrieve the information but unfortunately, most of the information retrieved is…

Teaching empirical educational research in higher education involves implementing a very useful web tool for bibliography/scientific literature research, a search engine specifically employed for scientific papers, such as "Google Scholar". The aim of this study is to examine undergraduate students' acceptance of technology, through…

Exploratory learning depends on several e-learning technologies to enable students to direct their learning. However, the educational search engines of e-learning platforms are inspired by exploratory learning approach. Thus, their search is characterized by learning and investigation. The purpose of this paper is to explore what is considered to…

Introduction: Recently, the problem of diversification of search results has attracted a lot of attention in the information retrieval and Web search research community. For multi-faceted or ambiguous queries, a search engine is generally favoured if it is able to identify relevant documents on a wider range of different aspects. Method: We…

The constant struggle to attract new readers has led the digital news media to adopt search engine positioning strategies within their newsrooms. Given that readers are increasingly opting to consume their news via search engines, such as Google or Bing, this study explores perceptions and applications of search engine optimization (SEO) in the…

Online learning has been widely discussed in education research, and open educational resources have become an increasingly popular way to help learners acquire knowledge. However, these resources contain massive amounts of information, making it difficult for learners to identify Web articles that refer to computer science knowledge. This study…

This quantitative case study employs weblog data supplied by six major academic journal publishers, known as HTTP referer [sic] data from Washington State University IP address ranges to reveal the sites that researchers and students use to retrieve academic journal literature. HTTP referrers to academic journal articles were categorized as…

Restrictions on movement during the COVID-19 pandemic led to assessment being conducted online, which gave students opportunities to use internet search engines during examinations. We found that in some cases internet searches resulted in characteristic incorrect responses, and around one third of students entered these answers to examination…

This paper presents the current status of Google as the world-wide popular search engine and Baidu as the top ranked search engine in China. Although Google is band in China mainland since 2010, it studies the connectivity of both platforms in China. Both the platforms are providing translation services where, being an international language…

The aim of the large-scale research entitled "Exploring Documentary Heritage for Building Synergies between Research and Society" is to investigate previously unexplored aspects of the documentary heritage, including the part of the legacy that has previously been subject to censorship and has therefore not been studied in depth. In…