Peer reviewed
Direct linkERIC Number: EJ1253222
Record Type: Journal
Publication Date: 2020-Jun
Pages: 31
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-2329-4922
EISSN: N/A
Search Engine Optimization and Business Communication Instruction: Interviews with Experts
Business and Professional Communication Quarterly, v83 n2 p153-183 Jun 2020
Search engine optimization (SEO), or the set of practices involved in attaining a high ranking in search engine results, is a web writing skill that requires more attention in business communication pedagogy, because SEO helps businesses attract customers. This article presents the results of interviews with seven SEO experts on SEO best practices and describes how to integrate SEO into business communication courses.
Descriptors: Search Engines, Business Communication, Expertise, Web Sites, Best Practices, Marketing, Information Retrieval, Writing Strategies, Hypermedia, Coding
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com
Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
