Publication Date
| In 2024 | 0 |
| Since 2023 | 0 |
| Since 2020 (last 5 years) | 2 |
| Since 2015 (last 10 years) | 2 |
| Since 2005 (last 20 years) | 2 |
Descriptor
| Information Retrieval | 2 |
| Search Engines | 2 |
| Student Recruitment | 2 |
| Advertising | 1 |
| College Bound Students | 1 |
| Cost Effectiveness | 1 |
| Data Analysis | 1 |
| Higher Education | 1 |
| Internet | 1 |
| Private Colleges | 1 |
| Public Colleges | 1 |
| More ▼ | |
Author
| Taylor, Z. W. | 2 |
| Bicak, Ibrahim | 1 |
Publication Type
| Journal Articles | 2 |
| Reports - Research | 2 |
Education Level
| Higher Education | 2 |
| Postsecondary Education | 2 |
| High Schools | 1 |
| Secondary Education | 1 |
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewed
Direct linkTaylor, Z. W. – Strategic Enrollment Management Quarterly, 2020
This study sought to understand the relationship between undergraduate yield and an institution's internet presence. Data were collected from 2018 "U.S. News & World Report" national university rankings, the Integrated Postsecondary Education Database (IPEDS), and summer 2018 (June-August) SEMrush data, a web metrics database housing…
Descriptors: Higher Education, College Bound Students, Student Motivation, Search Engines
Taylor, Z. W.; Bicak, Ibrahim – Journal of Marketing for Higher Education, 2020
While academic capitalism pervades many facets of US higher education, this study analyzes paid adwords as a method of academic capitalism in the online marketplace. This article presents findings from a five-month quantitative analysis of paid adwords of the 2018 top "US News & World Report" top 100 national universities. Capturing…
Descriptors: Student Recruitment, Advertising, Universities, Cost Effectiveness
