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Download full textLopezosa, Carlos; Codina, Lluís; Díaz-Noci, Javier; Ontalba-Ruipérez, José-Antonio – Comunicar: Media Education Research Journal, 2020
The constant struggle to attract new readers has led the digital news media to adopt search engine positioning strategies within their newsrooms. Given that readers are increasingly opting to consume their news via search engines, such as Google or Bing, this study explores perceptions and applications of search engine optimization (SEO) in the…
Descriptors: Electronic Publishing, News Media, Search Engines, Journalism
Direct linkVallez, Mari; Lopezosa, Carlos; Pedraza-Jiménez, Rafael – International Journal of Sustainability in Higher Education, 2022
Purpose: Universities play an important role in the promotion and implementation of the 2030 Agenda for Sustainable Development. This study aims to examine the visibility of information about the Sustainable Development Goals (SDGs) on the websites of Spanish and major international universities, by means of a quantitative and qualitative analysis…
Descriptors: Universities, Web Sites, Sustainable Development, Content Analysis
