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Peer reviewed Peer reviewed
ERIC Number: EJ585505
Record Type: CIJE
Publication Date: 1999
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0363-8111
EISSN: N/A
Four New Course Competencies for Majors.
Van Leuven, Jim
Public Relations Review, v25 n1 p77-85 Spr 1999
Notes changes in the past decade in the field of public relations. Proposes four new required core competencies for all undergraduate public-relations majors in programs housed in journalism/mass-communication units. Articulates these regarding appropriate outcomes, pedagogies, and assessment methods. Notes special considerations for small, mid-sized, and large programs. (SR)
Descriptors: Core Curriculum, Educational Objectives, Higher Education, Journalism Education, Majors (Students), Public Relations, Speech Communication, Student Evaluation, Undergraduate Study
Publication Type: Guides - Non-Classroom; Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Note: Special Issue: Education.