ERIC Number: EJ682192
Record Type: Journal
Publication Date: 2004
Preferred Information Sources of High School Students for Community Colleges and Universities
Goff, Brent; Patino, Vanessa; Jackson, Gary
Community College Journal of Research and Practice, v28 n10 p795-803 2004
To effectively communicate with potential students, it is important to utilize their preferred information sources. Survey data were gathered from 716 high school students who planned to attend college. There were communication source differences based on race and intent to attend two-year vs. four-year institutions. Important information sources for potential community college and university students include media, social normative, and direct sources. Recruiting and marketing strategies are discussed.
Descriptors: High School Students, College Attendance, Race, Community Colleges, Universities, Student Recruitment, Marketing, Information Sources, Surveys
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Publication Type: Journal Articles; Numerical/Quantitative Data; Reports - Evaluative
Education Level: High Schools
Authoring Institution: N/A