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Henry, Anna E.; Story, Mary – Journal of Nutrition Education and Behavior, 2009
Objective: To identify food and beverage brand Web sites featuring designated children's areas, assess marketing techniques present on those industry Web sites, and determine nutritional quality of branded food items marketed to children. Design: Systematic content analysis of food and beverage brand Web sites and nutrient analysis of food and…
Descriptors: Internet, Web Sites, Advertising, Marketing