This article explains a program design and planning process using the Value Creation Framework (VCF) developed by Wenger, Trayner, and de Laat (2011). The framework involves identifying types of value or benefit for those involved in the program, conditions and activities that support creation of that value, data that measure whether the value was created, as well as strategic effect of that value for individuals and the institution. This article explains how the authors used the VCF to re-design and plan assessment for their learning center area in the Westmoreland Academic Success Center (ASC) at Clemson University. The goal in articulating this process is to provide a tool that others can use in their contexts while showcasing a new perspective on how to approach program design and assessment.