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DeJesus, Ora M. – 1988
Unlike commercial television, whose portrayal of older adults is often negative or degrading, cable television could offer an opportunity for more positive programming directed at older adults. Those who are interested in the portrayal of older adults and aging on television should seek control of the medium available to them, i.e., local cable…
Descriptors: Aging (Individuals), Cable Television, Commercial Television, Older Adults
Nielsen (A.C.) Co., Chicago, IL. – 1979
The Nielsen data on commercial television viewing and programming contained in this report are estimates of the audiences and other characteristics of television usage as derived from Nielsen Television Index and Nielsen Station Index measurements. Data and brief discussions are provided on the number of commercial and public stations; number of…
Descriptors: Audiences, Cable Television, Color, Commercial Television
Agostino, Donald E.; Avery, Robert K. – 1978
Summaries are provided for two complementary studies assessing the effects of cable on public television in the areas of viewing patterns and viewer financial support. "The Cable Subscriber's Viewing of Public Television" consisted of an analysis of some 2,500 Arbitron television diaries from cable and noncable homes in 13 selected markets. The…
Descriptors: Cable Television, Economic Factors, Financial Support, Public Television
Jeffres, Leo W. – 1976
The purpose of this study was to examine the effects of the introduction of cable television into a small Minnesota community, focusing on changes in viewing patterns and motives for watching. One hundred seventy-two individuals were contacted with a mail questionnaire: 34 completed an initial TV viewing log in which they kept track of their…
Descriptors: Cable Television, Interest Research, Interests, Motivation
Dimling, John A., Jr.; And Others – 1968
Several alternatives to the present television industry structure are considered in this study. They are: continuation of present policies, satellite-to-home broadcasting, and cable distribution of television. Trends noted are: the growth of commercial UHF (Ultra High Frequency) stations, the introduction of all-channel sets, population growth,…
Descriptors: Broadcast Industry, Broadcast Television, Cable Television, Commercial Television
Canadian Broadcasting Corp., Ottawa (Ontario). – 1969
A survey was made of television viewing in Canada in order to show the impact of cable television on television viewing in general, with special emphasis on examining the effect on the various categories of television station ownership. The report shows the extent to which television viewing habits vary between (a) those who watch television via…
Descriptors: Cable Television, National Surveys, Programing (Broadcast), Television
National Cable Television Association, Inc., Washington, DC. – 1972
The 1972 Cable Television Marketing Workshop reviewed in depth a wide variety of marketing and public relations techniques as they pertain to cable television. The workshop was attended by representatives of commercial television systems throughout the United States; it was intended to disseminate the sales and marketing experience of those…
Descriptors: Advertising, Broadcast Industry, Cable Television, Commercial Television
Needham, Harper, and Steers, Inc., New York, NY. – 1973
Trends from the past decade and predictions through 1980 on total television penetration (percent of American households with television), number of sets per household, color television penetration, and cable television penetration lead to a number of tentative predictions. First, advertisers must expect that network station audiences and average…
Descriptors: Broadcast Industry, Cable Television, Commercial Television, Futures (of Society)
Peer reviewed Peer reviewed
Agostino, Don – Journal of Broadcasting, 1980
Although circulation of public television increased because of cable's extension, the amount of public television viewing as a portion of total TV use fell. This decrease follows no strong pattern of market characteristic, dial position, day part, or age of viewer, but does relate to the kinds of available competition. (MER)
Descriptors: Audiences, Cable Television, Public Television, Television Surveys
Peer reviewed Peer reviewed
Atkin, David J.; And Others – Journal of Communication, 1991
Discovers that having cable television in the house may result in more viewing sanctions as well as more unsanctioned viewing for children, although younger children receive more parental attention to their television viewing whether or not they have access to cable. (PRA)
Descriptors: Cable Television, Elementary Secondary Education, Parent Attitudes, Parent Influence
Bezzini, John; Desmond, Roger Jon – 1982
A study was conducted to determine the place of cable in the lives of subscribers and its perception among nonsubscribers. Subjects, 251 subscribers and 246 nonsubscribers in a northeastern city midway in the process of cable diffusion, responded to a number of questions concerning their recreational activities, sources of information about cable,…
Descriptors: Adoption (Ideas), Adults, Attitudes, Audiences
Banks, Mark J.; Porter, Gregory S. – 1987
Members of the local community should be aware of public access channels on cable television systems, yet large segments of the public are unaware that they exist. To determine how the medium was perceived in the Milwaukee, Wisconsin area, a study surveyed 226 individuals by telephone, asking if they were aware of public or community access on…
Descriptors: Cable Television, Community Attitudes, Perception, Programing (Broadcast)
Straka, Gerald A.; And Others – 1987
Interviews conducted with 31 older, retired adults in Dortmund, West Germany, concerning their use of cable television and its effect on their everyday lives are the focal point of this qualitative study. Also discussed is a quantitative study of a larger sample of German citizens over age 14 in the same geographic area before cable television was…
Descriptors: Cable Television, Developed Nations, Foreign Countries, Interviews
Austin Independent School District, TX. Office of Research and Evaluation. – 1984
This report presents basic information on the Austin Independent School District's (AISD) Cable Channel 8 which began broadcasting in 1982. Information was collected through a review of Cable 8 schedules and 1983 surveys of AISD administrators, teachers, and parents and community members. Channel 8 broadcasts 24 hours a day with about 12 hours of…
Descriptors: Administrator Attitudes, Audiovisual Instruction, Cable Television, Educational Television
Baus, F., Ed. – 1980
Baseline information for the would-be cable television educational programer is provided by two papers, one an overview of the state of the cable television industry, and the other a report on a marketing study conducted to determine consumer attitudes toward cable TV as an educational medium. In "The Promise and Reality of Cable…
Descriptors: Cable Television, Community Attitudes, Economic Factors, Educational Television
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