The Policy-Advocacy-Leadership (PAL) column is developed to initiate and facilitate important dialogue about health care and educational policy, and develop and share the knowledge, tools, and resources that enable all of us to be effective advocates for our clients and our practice and leaders in our practice settings and profession. In this column, we discuss key strategies that will enable us to meet the requirements of the recently passed Every Student Succeeds Act (ESSA) and step confidently into the advocacy role on behalf of our students, families, schools, and profession.