Researchers often find themselves reflecting on either/or questions. This article examines the multiple discursive reality of gender equality, a topic comprising several juxtapositions connected to either/or thinking which also provide the topic its legitimacy. The examples come from the context of gender equality work and gender equality policy, which has been shaped in Finland by public bodies focused on equality, the Government and Government bodies, ministries, political parties, labour market organizations and NGOs, particularly the women's movement. Our aim was to establish a discursive-deconstructive reading that would allow us to move from either/or thinking to a both/and approach. This kind of approach enables to consider and acknowledge differences as cultural categorisations enabling to categorize and hierarchise people.