The Centers for Disease Control and Prevention (2010) reports that approximately 1 million people in the United States are living with HIV. African Americans comprise 12% of the population yet account for approximately 46% of the people living with HIV. The rising prevalence rate among African Americans is an anomaly given that the prevalence rate is on a downward trend globally. Traditional intervention strategies are evidently ineffective, and therefore, alternative, creative, and innovative methods should be explored. The author examines the role of the Black church and barbershops/beauty salons and the use of digital technology as resources to supplement prevention and treatment strategies.