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ERIC Number: EJ919591
Record Type: Journal
Publication Date: 2011-Mar
Pages: 2
Abstractor: ERIC
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0036-651X
Tips for Working with the Media
Zeman, Gail M.
School Business Affairs, v77 n3 p18-19 Mar 2011
Spending some time getting to know reporters, developing a sense of trust, and recognizing that one can meet each other's needs can go a long way toward making the school district-media relationship positive and symbiotic. Many districts have public information officers--even departments--that deal with the media every day. But it is good for school business officials to get to know the local media and offer themselves as a resource regarding school finance issues. A good relationship with local reporters will prompt them to contact school business officials to share information or a question they've encountered in the field. In this article, the author describes tips for working with the media.
Association of School Business Officials International (ASBO). 11401 North Shore Drive, Reston, VA 20190. Tel: 866-682-2729; Fax: 703-478-0205; e-mail: asboreq@asbointl.org; Web site: http://www.asbointl.org
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A