ERIC Number: EJ919591
Record Type: Journal
Publication Date: 2011-Mar
Reference Count: 0
Tips for Working with the Media
Zeman, Gail M.
School Business Affairs, v77 n3 p18-19 Mar 2011
Spending some time getting to know reporters, developing a sense of trust, and recognizing that one can meet each other's needs can go a long way toward making the school district-media relationship positive and symbiotic. Many districts have public information officers--even departments--that deal with the media every day. But it is good for school business officials to get to know the local media and offer themselves as a resource regarding school finance issues. A good relationship with local reporters will prompt them to contact school business officials to share information or a question they've encountered in the field. In this article, the author describes tips for working with the media.
Descriptors: School Business Officials, School Districts, Mass Media, News Reporting, Web Sites, Access to Education
Association of School Business Officials International (ASBO). 11401 North Shore Drive, Reston, VA 20190. Tel: 866-682-2729; Fax: 703-478-0205; e-mail: email@example.com; Web site: http://www.asbointl.org
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A