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ERIC Number: EJ899272
Record Type: Journal
Publication Date: 2010
Pages: 4
Abstractor: ERIC
Reference Count: 0
ISSN: ISSN-0010-0889
Distorted Reflections: Fixing What's Wrong with Recruiting of Adult Students
Tilghman, Chris
College and University, v85 n3 p63-66 Win 2010
It might seem axiomatic that the character of a university's academic experience would be reflected in the character of its admissions processes. Unfortunately, it is not--at least, not in the world of continuing and adult education. Universities that offer rich academic programs, high-quality student/faculty relationships, and top-quality learning environments do themselves the remarkable disservice of creating admissions processes that are overly automated, impersonal, and distressingly bureaucratic. Why is this happening, and how can it be fixed? At many universities, the contrast between the character of the admissions process and the academic experience for adults is striking. Somehow--and without anyone intending it--a gap has developed between what universities promise to adults in their academic programs and the experience that they model during the admissions process. Entry into an academic program that promises to be personally engaging, professionally enriching, and intellectually transformative is preceeded by an admissions process that is highly transactional, mostly impersonal, potentially destructive to students' perceptions of the school, and a discredit to the university brand. This article offers practical solutions to improve a university's admissions process. (Contains 1 table.)
American Association of Collegiate Registrars and Admissions Officers (AACRAO). One Dupont Circle NW Suite 520, Washington, DC 20036. Tel: 202-293-9161; Fax: 202-872-8857; e-mail:; Web site:
Publication Type: Journal Articles; Opinion Papers
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A