In this article, the author sets out something of the vision in the Government consultation paper, "Delivering World Class Skills in a Demand-led System," and looks at how this is likely to play out for adult learners. The contention of Leitch is that there is a supply-led system in education and training. The Government has planned provision to give employers what it believes they need, and institutions have made an offer to individuals that they believe will give them skills for work and for useful lives as citizens. This model needs to be transformed. There is now need for a system that provides a market where employers and individuals are able to act as powerful customers who can choose providers and get the skills they want. This will be delivered through an employer-led system, combined with cash-in-hand in the form of learning accounts for individuals. There is a need to face the fact that in this envisaged demand-led system there are those who will not demand. Many adults need to be encouraged to see that education can offer them anything. To complete the strategy the meeting of the needs of those who need seduction to join any kind of learning activity requires much stronger articulation. (National Institute of Adult Continuing Education) NIACE will be responding, making the case for a sensible joining-up of strategies for engagement and progression across the range of areas in which adults learn.