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ERIC Number: EJ725234
Record Type: Journal
Publication Date: 2005-Sep-22
Pages: 5
Abstractor: Author
ISBN: N/A
ISSN: ISSN-0021-8855
EISSN: N/A
Preintervention Analysis and Improvement of Customer Greeting in a Restaurant
Therrien, Kelly; Wilder, David A.; Rodriguez, Manuel; Wine, Byron
Journal of Applied Behavior Analysis, v38 n3 p411 Fall 2005
We examined customer greeting by employees at one location of a sandwich restaurant chain. First, a preintervention analysis was conducted to determine the conditions under which greeting a customer within 3 s of his or her entry into the restaurant did and did not occur. Results suggested that an appropriate customer greeting was most likely to occur when a door chime was used to indicate that a customer had entered the store and when the store manager was present behind the service counter. Next, a performance improvement intervention, which consisted of the combination of the use of a door chime and manager presence, was evaluated. Results showed that during baseline, a mean of 6% of customers were greeted; during intervention a mean of 63% of customers were greeted. The addition of manager-delivered verbal and graphic group feedback resulted in 100% of customers being greeted across two consecutive sessions.
Department of Applied Behavioral Science, 1000 Sunnyside Ave., KU, Lawrence, KS 66045-2133. Web site: http://seab.envmed.rochester.edu.
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A