ERIC Number: EJ665926
Record Type: Journal
Publication Date: 2003
Reference Count: N/A
The Term "Win-Win" in Conflict Management: A Classic Case of Misuse and Overuse.
McNary, Lisa D.
Journal of Business Communication, v40 n2 p144-59 Apr 2003
Contends that though words evolve in their usage and meaning over time, few words in the business language have changed as much as the term "win-win." Explains that once confined to literature on conflict management, the term has been co-opted in the trade press and used incorrectly in place of the term "compromise." Describes two interpretive errors and the effect of these errors on the term's meaning. (PM)
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Authoring Institution: N/A