ERIC Number: EJ656033
Record Type: Journal
Publication Date: 2002
Reference Count: N/A
Marketing the Worth of Your Library.
Sass, Rivkah K.
Library Journal, v127 n11 p37-38 Jun 15 2002
Discusses the need for libraries to market the value of their services. Highlights include customer satisfaction surveys; competition with other information providers; borrowing ideas from the private sector; focusing on marketing electronic resources; targeting younger users; the importance of personal service; and having a budget for advertising. Side bar lists Five Things Libraries Can Do To Market Their Worth. (LRW)
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A