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ERIC Number: EJ609250
Record Type: Journal
Publication Date: 2000
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISSN: ISSN-1051-0834
Designing Multilingual Communications.
Chu, Sauman; Martinson, Barbara; McNaughton, Mary; Lawton, Debra
Journal of Applied Communications, v84 n2 p7-28 2000
Focus groups of recent Hmong and Somali immigrants provided information about effective design variables for public service brochures. Participants preferred a bilingual layout. Hmong participants did not like images showing native dress; Somali images must respect cultural aspects of dress. (Author/JOW)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A