ERIC Number: EJ572017
Record Type: CIJE
Publication Date: 1998
Reference Count: 0
Do You See What I See? The Marketing Lens Model in an Academic Setting.
Bristow, Dennis N.
Journal of Marketing for Higher Education, v8 n4 p1-16 1998
A study applied the Marketing Lens Model to an academic setting. Empirical testing revealed that various stakeholders (318 students, 37 faculty) showed significant differences in derived importance for individual product attributes used to judge the overall quality of the educational product. Important differences existed between stakeholder groups' ratings of key educational product attributes. Implications for administrators, researchers are discussed. (Author/MSE)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: N/A