ERIC Number: EJ551907
Record Type: CIJE
Publication Date: 1996
Reference Count: 0
Skills Versus Apprehension: Empirical Evidence on Oral Communication.
Fordham, David R.; Gabbin, Alexander L.
Business Communication Quarterly, v59 n3 p88-97 Sep 1996
Measures communication apprehension of 84 accounting seniors at an institution requiring significant communication skills training. Finds that the communication-skills component of the curriculum alone is not successful in alleviating communication apprehension in those students whose apprehension is above normal. Concludes that business educators must pay special attention to communication apprehension separate from, and in addition to, communication skills. (SR)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Authoring Institution: N/A