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ERIC Number: EJ502718
Record Type: CIJE
Publication Date: 1995
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-1077-6958
EISSN: N/A
Views on Advertising Curricula from Experienced "Creatives."
Otnes, Cele; And Others
Journalism and Mass Communication Educator, v49 n4 p21-30 Win 1995
Compares the perspectives of more experienced art directors and copywriters to those of newer ones, on such topics as the skills educators should incorporate in advertising courses, electives that benefit aspiring "creatives," and techniques creatives used to secure their jobs. (SR)
Descriptors: Advertising, Course Content, Education Work Relationship, Educational Research, Elective Courses, Higher Education, Job Search Methods, Job Skills
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A