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ERIC Number: EJ441597
Record Type: CIJE
Publication Date: 1992
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: ISSN-0748-478X
Publish or Purchase? Producing the Planned Giving Newsletter.
Schoenhals, G. Roger
Currents, v18 n3 p28 Mar 1992
College production of a college newsletter for planned giving prospects is compared to production by a vendor in terms of advantages (it projects character, permits control, promotes credibility, provides connection, and produces confidence) and disadvantages (it preempts calling, demands copy, requires competence, adds costs, and brings concerns). (MSE)
Publication Type: Journal Articles; Guides - Non-Classroom
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A