The Use of Interactive Television in Business Education.

Pirrong, Gordon D.; Lathen, William C.

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ERIC Number: EJ412091

Record Type: Journal

Publication Date: 1990

Pages: N/A

Abstractor: N/A

ISBN: N/A

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The Use of Interactive Television in Business Education.

Pirrong, Gordon D.; Lathen, William C.

Educational Technology, v30 n5 p49-54 May 1990

Discussion of the use of interactive television in the classroom focuses on a study that compared the effectiveness of using interactive television to teach an introductory college accounting class with traditional teaching. Hypotheses tested are explained, student attitudes are examined, and the results of evaluative questionnaires are analyzed. (Five references) (LRW)

Descriptors: Academic Achievement, Accounting, Analysis of Variance, Business Administration Education, Comparative Analysis, Educational Television, Evaluation Methods, Higher Education, Hypothesis Testing, Instructional Effectiveness, Intermode Differences, Questionnaires, Student Attitudes

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

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