Communicability of the Emotional Connotation of Type.

Morrison, Gary R.

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ERIC Number: EJ359711

Record Type: Journal

Publication Date: 1986

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Communicability of the Emotional Connotation of Type.

Morrison, Gary R.

Educational Communication and Technology, v34 n4 p235-44 Win 1986

Describes study that investigated the communicability of the emotional connotation of various typefaces. Typographers, student instructional technologists, and naive readers (high school and college students) rated 30 typefaces using a semantic differential scale. Seven hypotheses tested are discussed and results are analyzed. (Author/LRW)

Descriptors: Analysis of Variance, Educational Technology, Emotional Response, Higher Education, Hypothesis Testing, Instructional Design, Material Development, Secondary Education, Semantic Differential

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: Researchers

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

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