NotesFAQContact Us
Collection
Advanced
Search Tips
Peer reviewed Peer reviewed
ERIC Number: EJ327734
Record Type: CIJE
Publication Date: 1985
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
The Effectiveness of Advocacy Advertising Relative to News Coverage.
Salmon, Charles T.; And Others
Communication Research: An International Quarterly, v12 n4 p546-67 Oct 1985
Examines the impact of format (advertisement vs. news articles and releases) and source (commercial vs. noncommercial groups) on reactions to advocacy messages. (PD)
Descriptors: Advertising, Advocacy, Attitude Change, College Students, Credibility, Higher Education, Media Research, News Writing, Persuasive Discourse
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A