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ERIC Number: EJ327734
Record Type: CIJE
Publication Date: 1985
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
The Effectiveness of Advocacy Advertising Relative to News Coverage.
Salmon, Charles T.; And Others
Communication Research: An International Quarterly, v12 n4 p546-67 Oct 1985
Examines the impact of format (advertisement vs. news articles and releases) and source (commercial vs. noncommercial groups) on reactions to advocacy messages. (PD)
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A