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ERIC Number: EJ183728
Record Type: CIJE
Publication Date: 1978
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
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Encyclopedia Publishing: An Update
Kister, Kenneth
Library Journal, 103, 8, 820-3, Apr 78
Problems discussed include difficulty of keeping pace with the "knowledge explosion" and rapidly changing social attitudes, higher production costs vs. declining sales, consumer dissatisfaction with sales tactics, and intellectual snobbery towards the product. Trends are the single volume edition, improved sales techniques, and publisher co-production. (JAB)
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Sponsor: N/A
Authoring Institution: N/A