How Voters Process Political Campaign Communication: A Qualitative Study of a Panel of Voters During Campaign 1976.

Cherwitz, Richard; And Others

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Peer reviewed

ERIC Number: EJ177467

Record Type: Journal

Publication Date: 1977

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How Voters Process Political Campaign Communication: A Qualitative Study of a Panel of Voters During Campaign 1976

Cherwitz, Richard; And Others

Central States Speech Journal, 28, 4, 258-71, W 77

Attempts to uncover clues concerning the ways people of different orientations responded to incoming information during the 1976 Presidential campaign. (MH)

Descriptors: Cognitive Processes, Higher Education, Political Attitudes, Political Influences, Political Issues, Public Opinion, Voting

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Education Level: N/A

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