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ERIC Number: EJ165669
Record Type: CIJE
Publication Date: 1977
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
The Nonviewers: Who Are They?
Jackson-Beeck, Marilyn
Journal of Communication, 27, 3, 65-72, Sum 77
Examines the television nonviewing audience in an effort to characterize them as a meaningful population subgroup but concludes that as a group they are socially insignificant. (MH)
Descriptors: Audiences, Individual Characteristics, Mass Media, Programing (Broadcast), Statistical Analysis, Television Research, Television Viewing
Publication Type: N/A
Education Level: N/A
Audience: N/A
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Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A