Purpose: Education is known to unravel environmental problems in various ways, including through the application of students' creativity and innovation. This study aimed to determine whether students' creativity and innovation, supported by environmental care character education in their curriculum, formed a part of their attitude and behavior. Methodology: In this qualitative research design, data collection was carried out by conducting in-depth interviews with informants and collecting various supporting documents during observation. The data was then analyzed descriptively using triangulation to test the data validity. Findings: The results revealed that environmental care could involve a variety of subjects like principals, vice principals, geography teachers, and intra-school organizations to develop the character of environment care in schools. Students' creativity and innovation were also found useful in maintaining the school environment, supported by intra-curricular, co-curricular, and extracurricular activities. Implication to Research and Practice: This research will contribute to resolving environmental problems in schools, thereby reducing the impact of school hygiene through waste recycling into high economic value. By integrating environmental care character education in curriculum will also foster environmental care attitude and behavior among students.