This article presents the methodological strategies, results and a critical analysis of the national research project MapCom "The Research Sphere on Communication Studies Social Practices, Map of Projects, Groups, Research Objects and Methods". We present the results obtained within the first two phases of the research project. The complete sample of objects for analysis was selected within this time span, all doctoral research and research projects were included. We performed a specific analysis of descriptive variables associated to gender, objects of study, funding, more present methodologies, as well as a comparative analysis between research projects and doctoral theses from a perspective of the objects of study and the methodologies implemented. We contextualize the work with a comparative analysis of research in Social Science and Humanities in the same period analysed in Spain. We performed an analysis of the weaknesses, threats, strengths and opportunities which were detected within the analysis, and we propose recommendations aimed at developing a "Strategic Action Plan for Competitive Research in Communication". The analysis of this research concludes with the observation of similarities between the objects of study, but also of the differences between the objectives of the investigations when we compare doctoral theses and research projects in the analysed period. We also carried out a comparative analysis of the 12 most relevant universities in Spain, in order to identify differences, similarities and research patterns in research teams or groups, associate doctoral programs and universities.