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ERIC Number: EJ116225
Record Type: CIJE
Publication Date: 1975
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Student Recruitment: The Hard Sell?
McAdams, Tony
College and University, 50, 3, 229-242, Spr 75
Presents the pros and cons concerning advertising for recruitment using three modes of analyses - economics, ethics, and law. The author concludes that advertising is an invaluable technique for information dispersal in higher education. (Author/PG)
Descriptors: Admission (School), College Applicants, Educational Demand, Educational Supply, Higher Education, Institutional Role, Recruitment, Student Interests
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A