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ERIC Number: EJ1072678
Record Type: Journal
Publication Date: 2010-Nov
Pages: 10
Abstractor: As Provided
ISSN: ISSN-1940-5847
Form over Substance: Learning Objectives in the Business Core
Stokes, Leonard; Rosetti, Joseph L.; King, Michelle
Contemporary Issues in Education Research, v3 n11 p11-20 Nov 2010
While members of the business faculty community have been advocating active learning in the classroom, it appears that textbooks encourage learning from a passive perspective. A review of learning objectives from 16 textbooks used in Financial Accounting, Managerial Accounting, Finance, and Marketing demonstrates a focus on basically the same set of primary verbs at a low cognitive level. These low cognitive level verbs differ in substance from the expectations contained in the end-of-the-chapter materials. In a world of assessment, the authors are concerned that the textbook learning objectives seem to focus on the form of technical content and not the substance of student learning.
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A